Being in advertising, the word branding comes up a lot. I like to think of a partnership as creating a brand of your own.. the two of you. A SYNERGY. Synergy being that two things go together no matter how alike or different they may be. Until you can decide how you want to position your own unique brand you can expect to create a brand with your partner.
Is it time for you to rewrite your own list for a current or future relationship? Maybe it's time we forget our physical wants but make it more about our feelings. How do you want to feel? Perhaps it's time you make a New Love List. In order to make this new list, first, you may need to figure out what it is that you need in a partnership and create that synergy as I mentioned earlier.
Instead of saying; he's got to be Jim Carey meets Ben Stiller funny, how about: I want us to laugh our butts off when we're together. Or how about not; we have to believe in the same things, try: i want to feel like he truly "gets" me. By doing this new checklist, you'll not only discover what is truly important to you but how the two of you can work together as your own brand as a couple.
Mr Funny, Mr Hotstuff, and Mr Rich just won't cut it unless you're a superficial gold digger who has no sense of ambition or passion for life. Don't try to date a comedian, you'll end up not taking him or the relationship seriously. Don't seek after the tall, dark and handsome, you could overlook the guy of your dreams. And don't wish for a guy with money, but instead a guy with a passion. We want to feel inspired by our partner's drive and aspirations, no matter what their job title.
In the end, it's about what and who makes us happy. It may be time to drop your old lists and figure out how you REALLY feel and what type of person can make you feel not only desired and wanted but can challenge you yet "gets" the true you.
